American soccer prodigy Freddy Adu has garnered much media coverage at a tender age, attracting interest from a host of European giants. His potential greatness as a player is commercially appealing for major brands, but will he fulfil his enormous potential? Neil Forsyth writes

When 14-year-old American sports prodigy Freddy Adu signed his first professional deal in November, he was presented to the media in New York’s Madison Square Garden. That evening, he guested on The David Letterman Show as the US dailies went to press with his name emboldened in the sports pages. Six months earlier, Nike had tied him to a $1 million endorsement. America, the land of hype and hyperbole where sport and business entwine like lovers, is shaping its latest sporting icon. The surprise is Adu’s chosen sport, soccer.

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It's been ten years since Manchester United conceded a Premiership penalty. Only three teams have been awarded an Old Trafford penalty during that time, all failing to score. Paul Benjamin talks to Ruel Fox – the last visiting player to score from the spot there – and referee Peter Jones, to find out why this is so

It came as a surprise to learn recently that December 4, 1993 was a more momentous occasion than being my first trip to Old Trafford with Norwich. I had no idea that when Ruel Fox stepped up to thump the ball past Peter Schmeichel, it would be the last Premiership penalty scored there by the visitors for ten years. I realise now that this is quite a phenomenal record – or at least would be for any other team. But somehow, because it’s Manchester United, I’m not all that surprised.

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The Miracle of Bern was a massive commercial success in Germany, and its London viewing was a sell-out. Errol Lawrence, who despises many other samples of sport on the big screen, believes it could be the best film ever of its kind

Soenke Wortmann’s The Miracle of Bern stopped over in London at the end of November to open the annual German Film Festival. The film has become a huge commercial success in Germany and won praise across Europe and such is its reputation that the film’s single screening in London was a sell-out, attracting a polyglot audience of native Germans, students, film buffs and even the odd football fan.

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We boast about the Premier League being 'the best league in the world', but  the domestic superiority of England's elite clubs is not reflected in their European form

At least once a year there are rumours of a breakaway “Atlantic League” or some such, a competition for the dom­inant clubs in smaller football countries where the domestic title is only ever contested by at most three teams. The next time it’s floated expect to hear that Arsenal, Manchester United and Chel­sea have been approached about joining, on the grounds that they, too, would get stronger competition from, say, Porto, Anderlecht and Ajax than from any of the other 17 clubs in the Premiership.

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Barney Ronay considers the way that a piece of squat, ugly technology, once a source of condescension, changed English football

Desperate times call for desperate publicity stunts. In 1990, with the battle for control of the skies be­tween BSB and Sky TV at its most feverish, camera-shy media mogul Rupert Murdoch took the unusual step of paying a surprise visit to the home of Sky’s millionth UK subscriber. Awkwardly posed in raincoat and inch-thick specs, Murdoch smiled for the cameras with an arm around the shoulders of his hosts, a family of five torn from their expensively assembled tea-time viewing to stand outside in the cold next to a laconic billionaire.

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