It's taken a while, but football clubs are slowly getting an official presence on Facebook to match the fan-made pages. Mark Segal logs on to see who's ahead of the game and who's getting left behind
As Simon Cowell found out at the end of the year, you underestimate the power of Facebook at your peril. The campaign to make Rage Against The Machine’s Killing In The Name the Christmas number one was a classic example of how social media, and Facebook in particular, is changing the way people connect with each other.