Co-editor Paul Hutton  mulls over The Absolute Game's revival and concludes the market for articles about Luncarty Juniors remains untapped

Sometime in April, presumably fairly early in the morning, a few hundred lovers of Scottish football will have had a bit of a fright. And that’s before having seen Craig Brown’s squad for the Poland game. Leafing through their morning mail they will have found a copy of The Absolute Game. Perhaps they gazed in a bemused way at the throwback design, wondering where they had last seen its like. And maybe they afforded themselves a wee smile as they realised their subscription money hadn’t been invested in some ropey dotcom after all.

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Scotland's trailblazing fanzine The Absolute Game is making a comeback. But, wonders Tom Davies, has the printed word had its day as a tool for fans?

The welcome return of The Absolute Game seems bound to induce bouts of premature nostalgia in fans of a certain age and attitude; a throwback to the days of co-ordinated campaigns against ID cards and dodgy policing, to when the floor of Sportspages bookshop in London would be covered in inky outpourings of anger and calls to arms; to the days when jokes about haircuts and bad away kits really did seem like the cutting edge of radical humour.

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Cris Freddi  dredges up some of international football's worst mismatches. If you come from Guam, it's probably best to look away now

Gotti Fuchs must be kicking himself in his grave. Back in 1912, Germany seem to have taken their foot off the pedal immediately after he’d scored his tenth goal against Russia. There were still 20 minutes to go (around the same as when Archie Thompson hit double figures against American Sam­oa), but Fuchs’s tenth was their last. They probably thought enough was enough, but if they’d set him up for a couple more he would have broken the world record instead of equalling it, and they wouldn’t have fallen one short as a team. A more genteel era? Only relatively – 16-0 isn’t exactly what you’d call merciful.

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Oceania's masterplan to attract the attention of the football world paid off spectacularly as an avalanche of goals in the World Cup qualifiers set new records. Matthew Hall  counted them all in

Nicky Salapu picked the ball from his net 57 times during his country’s four World Cup qualifiers over Easter, but then he is the goalkeeper for American Sam­oa, officially the worst national team in the world.

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Ipswich, everyone's favourites to go down at the start of the season, look like ending it with the fair play title, manager of the year, golden boot and a place in Europe. Csaba Abrahall and Gavin Barber asked chairman David Sheepshanks where it had all gone right

Despite the success of this season, clubs like Ipswich cannot guarantee a perennial Premiership place. How difficult is it to plan for the future bearing in mind the financial gap between the Premiership and the Football League?
It’s not difficult to plan for the future but it’s more difficult to implement it. Five or six years ago, we sat down and I said: “Can we get back into the Premiership next seas­on?” Everyone’s heads went down. “Can we get back into the Premiership the year after?” You know, “Who’s he?” “What about five years?” And they be­gan to say yes, they thought we could. I said “Why?” and the first thing was youth, because by then the development of players from the youth team could have come to fruition and all the other component parts to it. Out of that was born a long-term plan. It wasn’t just the youth, it was the com­mercial management, the community, the press relations, the way in which we looked after our customers, our sense of ambition – being able to be more up front about what our aims and objectives were, not to live with this old-fashioned idea that there’s no crisis at Ip­s­wich unless the wine runs out in the boardroom, which I felt wore really thin with the supporters – and I’m a supporter. The reason I came on the board in 1987 is because I wrote to [then chairman] Patrick Cobbold. I was a sea­son ticket holder and said that I thought the PR of the board and the way in which the club was being run was terrible. I felt the whole situation was just drifting. This was after 17 great years of First Div­ision football and European glory. I’ve always felt we’ve got to wear our ambition a bit more on our sleeves. It doesn’t mean we have to let go of the traditional values and high standards and friendliness as a football club, but we’ve got to really mean business. So that resulted in a plan being born, the five-year plan that everyone knows about. It wasn’t difficult to make the plan, it was much more difficult to implement it, because every year we were having to shoot ourselves in the foot by selling players. We had to make un­popular decisions. Although I’m a fan, I’m also responsible to the sup­porters, the shareholders and everybody else, as are my fellow directors, to look after the health of the club and to try and make the decisions that are in the best interests, short and long-term. So much of football is about short-term glory which leads so often to boom and bust. We’re not about that. That’s not down to me, this is a phenomenal team effort by everybody who’s worked for this football club. I certainly haven’t worked for the last six years to see this disappear in a puff of smoke. We’ve worked to get into this position so we can go on to make it even bigger and even better.

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