In our new book Soccer in a Football World, David Wangerin charts the troubled history of the game in the United States. In this extract he chronicles the short-lived euphoria that surrounded the NASL, the league that brought Pelé, Beckenbauer and Muhammad Ali to New Jersey, but still ultimately failed to ignite nationwide interest in ‘soccer’
Having convinced Pelé to come out of retirement for an unprecedented amount of money, Warner Brothers saw no reason why a similar offer wouldn’t entice Franz Beckenbauer. Initially, Beckenbauer insisted the earliest he would come was after the 1978 World Cup, but an offer of about $2.8 million over four years helped change his mind. He arrived in New York in May 1977. Few could see it, but the Cosmos and the league had begun to take leave of their senses. If Pelé’s arrival had boosted the NASL, Beckenbauer’s signalled one club’s intention to overwhelm it. Some were sceptical of his appeal. “He’s a great player, don’t get me wrong,” Giorgio Chinaglia brooded. “But is he going to help us with the crowds? No. He won’t draw in this country.”