Neville Hadsley explains what it is like to be stuck following a team to whom very little has happened for over four decades

Many football fans love this time of year. The season has not yet begun and anything is possible. The start of the campaign cannot come soon enough. As a Sky Blues fan of four decades all I feel is the onset of mild resignation. Experience tells Coventry City supporters  that, in all likelihood, our dreams will be squashed by Christmas and all Santa will bring are the annual recriminations and the knowledge that all that lies ahead is six months of treading water until the whole thing starts over again.

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New rules announced by both UEFA and the Premier League are meant to curb football's financial excesses. but, as Mark Brophy points out, they might not have that much effect on the big clubs

UEFA’s impending Financial Fair Play regulations have met with seemingly universal approval. Starting in 2012, clubs who fail to comply with the rules laid down will be barred from European competition. Clubs spending more than the income they generate will fall foul of the rules, as will those which spend more than 70 per cent of turnover on wages, have unsustainable debt or fail to pay debts on time. At the same time Premier League rules limiting squad size to 25 with eight places reserved for homegrown players have come into effect for the new season, again to general acclaim.

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Despite recent problems at both Rangers and Celtic, Glasgow's dominance of Scottish football is unlikely to change soon. Neil White explains

The new Scottish Premier League season marks a depressing anniversary for that competition – it is now 25 years since a team other than the Old Firm won the championship. Since Alex Ferguson led Aberdeen to their third title in six years, in his penultimate season as their manager in 1985, an entire generation of supporters and players have known nothing other than the dominance of Celtic and Rangers.

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In a consumer age where new club kits are released annually, Ian Plenderleith takes a look at the good, the bad and the pointless websites dedicated to the humble football shirt

It's a weary old truth that one of the greatest frauds of the modern game perpetrated against the averagely stupid fan is the annually redesigned replica kit. This used to be a topic of certain outrage among supporters and consumer bodies alike, but now it has become just another accepted sector of the fat-packed pie-chart labelled “Revenue Streams”. Rather than refuse to buy it, we peer at the new design like daytripping pensioners in a souvenir shop. Oh look, the collar’s done a V this year, and there’s a funny squiggle on the sleeve. And have we gone a more embarrassed shade of red as well? No problem, it’ll hide my shame as I fork out another 40-plus quid.

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Simon Hart discusses the history behind 2010's most unique pre-season friendly: Everton v Everton

Forget the money-spinning Emirates Cup, it was Goodison Park that hosted the summer’s most meaningful pre-season friendly, Everton v Everton, as the Merseyside club faced their Chilean namesakes for the first time on August 4. The unique occasion drew a 25,934 crowd – more than the annual pre-season fundraiser for the club’s former players’ foundation usually attracts. Those present witnessed some wonderful quirks, not least the sight of the Park End scoreboard reading Everton 0, Everton 0, at least until the home team’s two unanswered second-half goals.

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