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Sleight of hand

Steve Menary explores the growing number of transfer fees that remain undisclosed and the reasons behind it

Debate over the size of transfer fees is part of football, but an increasingly endangered part. Players now – certainly at lower levels – are increasingly sold for “undisclosed” amounts. Clubs, players and agents are within their rights to withhold the relevant figures but this trend is also short-changing fans.

AFC Bournemouth reputedly received £1 million from selling striker Danny Ings to Burnley recently, but the fee – like that of six other players sold over the past year – was undisclosed. Estimates suggest debt-free Bournemouth will eventually earn £3m but manager Lee Bradbury is bringing in free transfers and loans.

With club accounts repeatedly delayed, Cherries fans are split. Chairman Eddie Mitchell is either praised for righting a debt-laden ship or decried as an asset-stripper. The situation works in reverse too. Driven by an ambitious chairman, a club splashes out untold sums on players for undisclosed fees, then the chairman disappears as the club collapses. Those left picking up the pieces are often the fans, who – if transfer fees had been disclosed – could have queried their club’s spending much earlier.

Transfer fees are lodged with the FA and available in club accounts but the figures quoted are often an amalgamation, and few lower-league clubs voluntarily make any financial details available anyway. FIFA-licensed agent Faizal Khan explains: “To aid cash flow, it may be a transfer fee of £20m is paid in instalments over three years with a player in exchange and other benefits. The £20m deal may only be £7m in cash today and be made up of instalments, player bonuses, a high-profile pre-season friendly and lump sums after the player makes international caps to, in time, all add up to £20m.

“To not rock the boat, it is sometimes best not to disclose everything. If the selling club publishes that they sold a player for £20m yesterday and do not spend near £20m in that transfer window on replenishing the squad, some fans will go beserk.”

That creates pressure on managers and owners, but the most thick-skinned of the latter simply carry on regardless, particularly in the lower divisions where there is less focus. “Figures are reported in mainstream media and you get that figure from people close to the deal, like the buying or selling club or the agent,” says Nick Harris, chief sports news correspondent at the Mail on Sunday and editor of sportingintelligence.com. “Sometimes those figures are accurate, sometimes that are very wide of the mark. Premier League clubs will be scrutinised as more journalists are asking questions, but in the second or third division, if the local papers don’t have the will or the power and the owners don’t want people to know, there’s not a lot you can do.”

Since October 2010, clubs transferring players internationally must lodge details – including fees – with FIFA’s Transfer Matching System, which was used for 2,451 international transfers in the first transfer window of 2011. The combined transfer value of those deals was $320m (£197m) and FIFA estimate more than 4,000 clubs use a system that is bound by Swiss data protection laws and confidential.

With FIFA mired in allegations of corruption and the debacle of the failed England 2018 World Cup bid, there is an urgent need for more transparency in football. The Football Supporters’ Federation (FSF) recently launched a campaign to make the game subject to the Freedom of Information Act. This, however, would only apply to governing bodies rather than clubs. “We haven’t got a policy on disclosing transfer fees, but it’s something most fans would want to see,” says Michael Brunskill, FSF director of communication.

The FA and Football League do not have policies on disclosure of transfer fees, while Premier League spokesman Dan Johnson says: “It’s down to individual clubs and some feel it is commercially sensitive so choose not to. Also, it’s sometimes a case that what the buying and the selling club wish to present are slightly different variations – adding in or not taking account of various clauses such as appearance, international or success payment triggers in the contract.”

Even the most blinkered fan must appreciate that disclosing how much money has been paid out or received during a transfer window is not conducive to good business. If a player is attracting interest from a club flush with cash from a big sale of its own, a bigger fee will be demanded.

In the longer term, annual disclosure of money spent during a season would at least give fans greater clarity on what is happening to their club and some of their money.

From WSC 296 October 2011

Buoyancy aids

Manchester United are about to be floated on Singapore’s stock exchange. Ashley Shaw explores the motives behind the move.

Having suffered jibes that they are the “Pride of Singapore” for several years now, the news that Manchester United are to be floated on that country’s stock exchange would seem to be entirely appropriate. Mystery surrounds the precise sums involved in the supposed IPO (initial public offering) and the move seems to have baffled the financial press. Some are asking whether having won four titles out of five and reached three Champion League finals in five years, the Glazers believe the club have reached a peak. There are also suggestions that they have been tipped the wink about Sir Alex Ferguson’s imminent departure. But it may simply be that they are once again looking to milk more from the United cash cow.

Of particular interest to supporters is the final destination of these funds. This summer Liverpool and Manchester City spent fortunes in the transfer market, with City in particular seemingly able to lure United’s transfer targets with huge salaries. So fans are entitled to wonder if some of this money will be used to strengthen a squad now containing young, promising but as yet unproven talent.

The initial answer would appear to be no and that the windfall could be used to pay down a portion of the £400 million debt that costs the club £45m a year to finance. Then there is the question of the £250m “acquired” from as yet unknown sources to pay off the high-interest PIK (payment in kind) notes last year and the ailing nature of the Floridians’ other businesses, which has led some to suggest that the funds may be earmarked for “personal profits”.

Optimists may point to this being the beginning of a long exit strategy for the owners and, of course, any flotation weakens the Glazers’ hold on to the club to a degree. Learning from the failures of United’s last period of public ownership, fan groups are already talking up the possibility of buying a stake, even if the £2 billion valuation of the club may make that prohibitive. At the very least, any flotation would also lead to higher standards of transparency and the prospect of holding some sharper Glazer practices to account.

It is clear, however, that supporters have had an impact on the way the Glazers run the club. There’s little doubt that the “green and gold” campaign affected their strategies – prior to the protests they seemed hell-bent on double-digit ticket-price rises and taking profits as and when they saw fit.

Ever since the furore surrounding the 
bond prospectus, the Glazers seem more interested in placating fans, whether by freezing prices or being seen to act in a more 
conciliatory fashion.And while they have steered clear of selling stadium-naming rights, they have sought to sell advertising and/or corporate space on just about every other asset the club owns. It remains to be seen whether this constitutes good business or financial desperation.

The restraints on the manager remain. The club have slashed the players’ salary bill by £10m. Research by Andersred (andersred.blogspot.com) claims that the departures of Wes Brown, John O’Shea, Gary Neville, Edwin van der Sar, Paul Scholes and Owen Hargreaves, and their replacement by Phil Jones, David de Gea and Ashley Young, means a net saving of £205,000 a week. In an era when Manchester City, in particular, are intent on buying success by offering eye-watering salaries, United’s stance should be lauded. But the fear remains that a lack of quality in the squad will tell over the course of the season.

Despite almost identical, emphatic starts to the season, the contrast between the local rivals could not be greater. City look like a club in a desperate hurry, with pressure beginning to be exerted from the top and UEFA’s Financial Fair Play rules forgotten in the rush for trophies. United would normally sit this season out; they are team clearly in transition with a new goalkeeper, defence and midfield to accommodate, and it remains to be seen if their free-scoring start is illusory.

Nevertheless, the fact that the manager continues to deliver, regardless of the considerable financial obstacles put in his way, remains one of the more remarkable stories in recent football history.

From WSC 296 October 2011

Supporting the cause

Fans are raising funds for their clubs through a variety of means, writes Rich Middleton

You would be hard pressed to work out what a gnome dressed in a Mansfield Town home kit has to do with former Stoke and Swansea striker Paul Connor. Saying that, the link between Oxford United’s Jake Wright and a crested mug could be considered to be equally confusing. But both footballers have been direct recipients of creative financing as fans turn to new and increasingly innovative methods to fund players’ salaries.

Read more…

Drinking it dry

Mark Segal explains a campain to allow fans to watch games with a pint, like in other sports

It is the age-old quandary for a football fan. Do we leave the pub now and get to the game before kick-off, or have another and miss the first five minutes? It happens every week and inevitably it is always the wrong decision. But what if there was a third option? What if you could get to the ground in good time, buy a beer and take it up to your seat in time for the start of the game?

That’s what happens in cricket and both codes of rugby, but if you tried at a football ground you would be breaking the law. A new campaign is trying to change this anomaly. At their most basic the arguments calling for the scrapping of the law, which was first enshrined in the 1985 Sporting Events Act, are hard to dispute. The campaign’s backers claim that it is finally time to remove the stigma of being a football fan and give them the same matchday experience as supporters of other sports.

The campaign was only launched in June but already has the backing of 40 of the 92 Premier League and Football League clubs and various other bodies including the Football Supporters’ Federation, who claim reversing the ban would stop the last-minute crush as hundreds of fans knock back their pint and rush up from the concourses for the start of a game.

Supporters say it will also stop binge drinking among fans and help increase revenues for clubs who are feeling the pinch during a prolonged economic downturn. So the first instinct of many who are faced with discriminatory law against football fans is to support this cause. But, even as someone who has experienced the worst excesses of “crowd control” down the years, this campaign leaves me feeling uneasy in the extreme.

The first thing to point out is that football crowds haven’t really changed that much since the Act was first introduced. The way they are forced to watch a game is certainly different and, in most cases, far more pleasurable. But in a crowd of 20,000 there is always going to be a not-insignificant number who don’t necessarily go looking for trouble, but will not back down if trouble finds them. 
We need to admit that not all football fans are like the ones to which the Sky cameras are 
always drawn.

Now add into this group constant access to alcohol during a 90-minute period where events are not always going to go their way and you are opening up a new point of 
potential conflict. Fighting between rival sets of fans may no longer take place inside grounds, but there are plenty of examples of fans of the same team wading into each other during matches.

There is also the constant movement in the stands as you have to shuffle up and down as someone slips to the bar every five minutes, and comes back again, and do you fancy being showered in beer when an important goal go in?

Comparisons with other sports are also fatuous. While it’s hard to claim a football crowd is any more passionate than those that watch rugby, they are certainly more volatile. And again adding more alcohol to the mix is not going to calm things down. While canvassing opinions I found support for a reversal of the ban to be about 50-50, so it’s interesting then that a recent report claimed that all the clubs who had voiced an opinion so far were right behind the campaign.

Could it be that clubs, already fleecing fans at the turnstile and in the club shop, are looking for more ways to make money without fully thinking through the consequences? Some argue that the law could at least be tweaked to end the ludicrous situation where corporate clients are forced to draw a curtain in their executive box to shield the pitch before they can open a bottle of beer. But then you can’t support a campaign based on ending discrimination, only to discriminate against those who can’t afford the best seats in the house.

At its heart there is something a little naive about the whole endeavour. In case it had escaped their attention, crowds don’t gather in large numbers every week to enjoy a huge communal session, they go to watch a football match. And even the most hardened of drinkers among them would admit they can wait 45 minutes between each pint.

From WSC 296 October 2011

Big six?

Cameron Carter explores how the concept of a Big Four is no longer enough

Consensus is a hard thing to come by. How, for instance, can we begin to arrive at agreement on the true source of the riots around England when the Football Focus team cannot even decide how many teams make up the Big Four? It used to be easier when it was just Manchester United, Chelsea, Arsenal and Liverpool. They were our Tesco, Sainsbury’s, Asda and Morrisons. There was no ambiguity at this time, no indecision. But the Premier League, like the world outside, has become a more complex place.

At the start of Football Focus on August 13 the concept of a “top six” was given its first airing, presumably constructed by BBC imagineers from the previous top four plus Manchester City and Spurs, while later in the same programme Eric Cantona was asked how he thought the “top five might finish”. There was still time before the end for Patrick Vieira to question how Wolves would do this season against the “top four or five”.

This matter had not been cleared up by the following Saturday, when Rafa Benítez considered how Everton would compete with the “top six”. It seems unfair that Everton have to face up to two more top clubs – that is, four more top games – than Wolves this season. One solution, albeit in an already crowded fixture list, is a pre-season mini-league featuring the nominal Big Six, to decide which teams are entitled to be formally named as the Big Four.

Otherwise, the worst case scenario here is that the Big Four expands incrementally, as more overseas investors buy into Premier League Sleeping Giants, until we have a ‘”Big 11″ by the end of the decade. At the point that numbers in the elite pool are greater than those outside it, we should all go down to the sea and wait for the world to be cleansed with fire.
For those of us awaiting the annual glory that is Lineker’s Marvellous Line, there was a credit-crunch, own-brand disappointment this year. Generally, before the theme music of the first Match of the Day of the new season, Gary stands before us in a glossy black shirt and, with dancing eyes, unleashes an adrenalin shot in the form of a carefully sculpted sentence prepared for him by a team of resting novelists.

Barry Davies started the big curtain-raiser soundbite trend with his Rupert Brooke desecration: “Stands the clock at ten-to-three/and is there football still to see?” Since then, twinkly Des Lynam, followed in turn by the lad Lineker, made a point of letting us know that they, like ordinary people everywhere, were simply treading water all summer until a thrilling new football season began.

This time, however, Gary was seated, not standing, and his eyes before he vocalised spoke of a terrible new maturity, learned possibly from accidental exposure to non-sports-based world news on his satellite television. All he said was “It’s been an awfully long summer” before introducing his sidekicks and the games as if it were any old Saturday. The absence of knowingly familiar expectancy-building in this welcome was somehow more disheartening than all the other cuts so far imposed on the UK’s population since the general election. It is surely but a short step from excising unnecessary opening-day vivaciousness in our flagship terrestrial football programme to banning all forms of dance, theatre and social dieting as unpatriotic fripperies.

Dan Walker’s mania for dragging the Football Focus cameras around dressing rooms continues apace. On the opening morning of the season, to demonstrate possession of the Access All Areas wristbands, he swanned into the Brighton dressing room where he was rewarded with the sight of 13 Brighton players seated around the bench studiously reading the match programme. You might think the point of going backstage is to show a fly-on-the-wall slice of life, to give your viewership a rare glimpse of the daily lives of the men they only otherwise get to see on the pitch, on television or, very rarely, in the flesh, flushed with refreshment and demanding that the manager of the country club sets up the karaoke.

But no, Dan stole behind the scenes to discover a carefully stage-managed tableau of young men with heads bowed wonderingly over a difficult text, not dissimilar in composition to Rembrandt’s Anatomy Lesson of Dr Nicolaes Tulp. It was a lovely image, but surely with Robbie Savage in the same room, there would more naturally be towel-flicking and banter containing sexual swear words? A bit of advice, young Walker – if you are going to barge in on somebody, make sure they are unprepared. 

From WSC 296 October 2011

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