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Ibrahimovic arrival sparks Man Utd sales spike in Sweden

Swedish travel agencies selling up to five times as many package deals to Old Trafford

11 July ~ In spite of both Sweden’s and Zlatan Ibrahimovic’s underperformance at the Euros, the latter’s status and commercial drawing power is just as strong as it was before the tournament. After a decade of pilgrimage to Milan, Barcelona and Paris it is now time for Manchester to be the hottest destination for the relatively well off among Swedish football fans. It’s fair to assume that the weak British pound will also contribute to the stream of travellers.

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“Germany played, France won” and nation celebrates

Echoes of 1998 World Cup as Didier Deschamps instills winning mentality

8 July ~ The car horns were sounding in Lille way past 1am, more than a couple of hours after the final whistle of France’s semi-final against Germany. Social media showed scenes of celebration across the country after Les Bleus’ 2-0 win sealed their place in the Euro 2016 final.

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Swedish coach addresses Icelandic crowd in English

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Unpopular Portugal put substance before style

Cristiano Ronaldo has found new ways to influence the Seleção despite his poor form

6 July ~ Portugal are already champions of sorts: they seem to be the most reviled team of Euro 2016, for whatever reason – and there are a number to choose from, including Cristiano Ronaldo’s narcissism, Pepe’s borderline psychopathy and the perceived injustice of the team’s dogged progress, which has come despite the generally poor quality of their play.

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Emotions of watching Euro 2016 from a Glasgow sofa

For the armchair viewer the tournament has been a mixture of pain and pleasure

4 July ~ On Thursday June 9, I doubted I had the stamina for another televised summer finals. By Thursday June 23, in the break after the group games, I doubted I could endure two whole days without live European Championship football.

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