Swedish travel agencies selling up to five times as many package deals to Old Trafford
11 July ~ In spite of both Sweden’s and Zlatan Ibrahimovic’s underperformance at the Euros, the latter’s status and commercial drawing power is just as strong as it was before the tournament. After a decade of pilgrimage to Milan, Barcelona and Paris it is now time for Manchester to be the hottest destination for the relatively well off among Swedish football fans. It’s fair to assume that the weak British pound will also contribute to the stream of travellers.