The introduction of pay-per-view television is a sign, Martin Cloake warns, that the media is changing football as we know it
“Pay-per-view is a good thing, because for years fans who pay at the gate have subsidised entertainment for armchair fans. Now those people are going to have to pay just the same as we do, and the clubs can make some money.” That was the view of one fan I spoke to last season, and there are plenty more who share it.