Peter Ridsdale quietly rose to the position of chairman at Leeds United in 1996. Nick Varley gives us the lowdown of the lifelong fan who appears all to happy to mix it with the supporters
Distinguishing features First publicly spotted in the mid-1980s, he resembled a chipper, well-dressed geography teacher, ie tweedy sports jackets, but without leather elbow patches. The suits have stayed sensible, but the boyish parted hair has turned white so that he now looks like an avuncular Swedish diplomat.