One works, the other doesn't. Joe Boyle reflects on the gulf between Sunderland and Newcastle when it comes to the way they treat their supporters

So, Alastair Campbell is worried that new Labour aren’t getting their message across. There is a simple remedy: speak to Lesley Callaghan, press office sup­remo at Sunderland. Callaghan could teach Campbell a thing or two about communication. In fact, she could probably tell him a thing or two about politics too. “Social inclusion,” she told me, “is at the heart of everything we do. Everybody at the club has to buy into that ethos.”

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The north-east produces the players, but it is a cause for wild celebration when one of their own clubs signs them. Harry Pearson looks back on the history of the hotbed

Hackneyed ideas surround north-east football as midgies do a busy picnic site. If you find them too irritating it’s best not to go out. On August 6, 1996, two of the more bloated cliches collided with a resounding splat in the Leazes car park at St James’ Park, where 15,000 fans awaited a glimpse of their new signing, Alan Shearer.

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George Best's illness wasn't so much a news story as an excuse to revisit some familiar haunts. Football needs to kick its obession with Best's drinking and womanising, says Dave Hill

Perhaps the People got the nearest to the truth. Lacking a bedside interview or a hack who could recall getting legless with good old Bestie, the boy who could always sink a few bottles more, they chatted up a fellow drinker at his local.

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Ken Gall talks to the MPs whose intervention over Danny Wilson's management of Sheffield Wednesday drew so much flak

Managers at struggling clubs quickly become inured to criticism from the media, fans and directors. Few, however, will experience a public call for their removal from a cabinet minister – the fate which befell Danny Wilson as Sheffield Wednesday’s season made the dreadful journey from bad to worse.

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Despite Sheffield Wednesday's atrocious season, Danny Wilson's job seemsed safe until last month. Grahan Lightfoot examines how it all went wrong for him

The post mortem at the end of the 1999-2000 season will reveal that the cause of Sheffield Wednesday’s Premiership death was obvious. Nothing ever lasts long without a heart. All the more strange that the man who presided over this long and painful downfall was a player who wore the blue and white stripes with such pride. When Danny Wilson was appointed as manager at Hillsborough in July 1998 there weren’t too many Owls fans who were disappointed. After less than two years in charge, however, his dismissal by the club’s new chairman Howard Culley has been met with mixed feelings.

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