Manchester United's new deal with AIG is set to net them £14.1m a year. Steve Menary reports on the big business that is shirt sponsorship
That sponsorship is taking over football is a routine gripe from fans, but clubs are unlikely to agree. The total value of shirt sponsorship across the top flights of England, France, Italy, Germany, the Netherlands and Spain is £238 million this season, according to consultant Sports+Markt. That figure is 40 per cent up on 2000-01; no wonder Manchester United squeezed every pip out of their latest deal.