Websites are now beginning to follow newspapers into the world of misleading headlines. Ian Plenderleith reports
Wilfully misleading headlines were once largely the preserve of tabloid newspapers, but online sub-editors are now competing with millions of sites for attention, so they must spice up their tasters accordingly, regardless of their outlet. This provides those readers who can be bothered to access the story with the diverting pastime of comparing the headline with the content and trying to see if there is more than a passing resemblance between the two.