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From Newcastle wearing light blue at Old Trafford to Chelsea in "teal" at Southampton, clubs are ever more desperate to promote their short-lived products
Forget statistics such as results and goalscorers, it is crowds that can provide fascinating context for matches, especially if they drop below the magical 1,000
Club employees spend most of their time at the stadium, yet their minds are far too occupied with weather patterns and hot dog stock levels to worry about what happens on the pitch
While non-League stadiums can regularly offer a throwback to football’s less corporate days, they are also a testing ground for the game’s innovations
Non-League clubs are increasingly reaping the benefits of switching fixtures to Friday evenings, with bumper crowds and big match atmospheres
Begging stars for their signatures is no longer the domain of local children out to meet their heroes. Instead, it has been invaded by money-hungry entrepreneurs
Known as the Football Card King, Baines began the trends that included swap systems and desperate hunts for elusive players
