With the promise of being the most football-friendly government, Martin Cloake investigates the manifesto which helped New Labour come to power in 1997
Promising to be the most football-friendly government ever helped Labour get elected in 1997. This time, football has been much lower on the agenda of every party, where it appears at all. Yet the election had barely started before all mention of it was knocked off many front pages by the news that a football manager would probably be leaving his club in 12 months’ time.