Life is complicated at both ends of the First Division. Norwich's chief executive Neil Doncaster explains how the Canaries are trying to plan for all eventualities
How well off are Norwich compared to other clubs in the wake of ITV Digital?
We certainly weren’t the worst hit, but we weren’t the lightest hit either. There are a number of clubs in the First Division whose aspirations year-to-year are not necessarily promotion and who had not pushed the boat out quite so far in terms of player salaries. Our wage bill this season of £5.5 million was budgeted for on the basis that we would receive £2.5 million income from TV. Even receiving it we expected to make a loss of £2.5 million over the year, so when the ITV Digital situation arose, you’re then looking at a budgeted loss of £5 million – which is why we had to go down the route of the share offer very quickly over the summer.