Since launching Sky Italia last year, Rupert Murdoch has found himself at odds with Italian prime minister Silvio Burlusconi in the chase to secure rights to Serie A matches. Matt Barker weighs up his chances of success
Sky Italia launched in July last year, amid Square Mile scepticism and a fair bit of local disapproval. Undaunted, and with BSkyB confidently cited as the archetype, the new channel quickly set about securing rights for Serie A coverage, aiming to reach three million subscribers by the end of this year and to break even by the end of next.