The Swedes were proud of Sven and they may be again. But, as Marcus Christenson explains, the fake sheikh has put one love affair on hold – till England win the World Cup
There was a time when Sven-Göran Eriksson could do no wrong in the eyes of the Swedes. His achievements made them immensely proud. Svennis, as they prefer to call him, was proof that a quiet, timid man from Värmland could conquer the football world with traditional Swedish values such as democracy, humility and hard work.