Brazil are everyone's second team, we are told. Well, after watching Nike's latest advert, Barney Ronay suddenly feels a lot less goodwill towards a corporate steamroller masquerading as the people's champions
What kind of person could possibly have a problem with the “beautiful game”? The good old joga bonita, with its smiling children, Brazilian superstars, tippety-tappety freestyle moves and remixed samba rhythms. Not to mention an entire range of polyester sportswear and accompanying DVD and soundtrack album. What kind of fiend, what kind of monster, could possibly feel a sense of queasiness at being told by the World Footballer of the Year, a man with a “brand value” of €47 million per annum, that we all need to stop being such corporate dupes and get with the kids on the street who are keeping it real? OK, Ronaldinho, I give in. I’ll take a gross of cap-sleeved soccer shirts and a dozen pairs of Air Zoom 90 boots. Just, please, no more back-flicks.