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Surf’s up

There are still some excellent webzines about, but the intervention of the real world – aka family life – is taking its toll. Ian Plenderleith talks to the duo who have retired with Watford at (well, nearly) the top

When the internet first became a part of our daily lives around the mid-1990s, everyone who thought they had an opinion worth hearing rushed to sign up and let the world know their views. Football fans were among the surge of previously disenfranchised citizens ready to exploit the new age of ultra-democracy and a million club webzines were born.

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Big in Japan

Justin McCurry examines the issues facing clubs looking to conquer the Japanese market

It is a measure of English football’s global reach that the American owner of an English club has plans for commercial expansion in Asia. His description of Liverpool as a “franchise” might have upset traditionalists, but George Gillett’s enthusiasm about the commercial potential of the Far East has a predictable ring to it.

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East meets west

For the richest European clubs, the term “the global game” has a new meaning as they rush to sew up their share of overseas markets. Gary Bowerman analyses the attempts to colonise China

As Liverpool’s new marketing strategy starts to look east, China seems an attractive option, particularly as the world’s biggest clubs have made a head start. AC Milan, Manchester United and Real Madrid have all played here in the last four years, with Barcelona, who beat then Chinese Champions Shenzhen Jianlibao 9-0 in Macau in 2003, set to play in Beijing this summer. The public-relations results were mixed, however, especially for Milan, whose second-string team were soundly beaten 2-0 by Shanghai Shenhua in front of a pitifully small crowd at the 80,000-seat Shanghai Stadium. The Chinese fans’ message was clear: don’t take us for granted.

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Pick a club

The massive increase in the Premiership TV deal has led to a rush of takeovers of Championship sides. But, asks Simon Moore, what do the new owners do if their clubs don’t win promotion?

“We are not looking for small-time people, we are looking for a mega-rich businessman like Roman Abramovich who wants to buy a football club for a hobby.” Dave Allen, chairman of Sheffield Wednesday, issued that invitation to potential investors in March. Wednesday, now in talks with a consortium fronted by a Chinese casino owner, are one of a group of Championship clubs who have been sounded out about a takeover in recent months. Most of the teams up for sale regularly pull in crowds of more than 20,000 and, with the average asking price around the £20 million mark, they look a much better bet than, say, Manchester City, a club treading water in the Premiership with debts of around £60m. But the new Premiership TV deal, with even the bottom-placed club guaranteed a minimum of £26.8m per season, is the principal bait that is luring potential buyers.

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Price fixing

As some clubs impose a price freeze or even cuts in response to poor crowds, a campaign has been launched to give a fair deal to away fans. Tom Green reports

How much are you prepared to pay to watch a game of football? With millionaires on the pitch and billionaires taking over the clubs, is it fair that the fans should be paying more in England than anywhere else in the world?

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