There’s less at stake in the East Anglian derby than there once was, and discontent is in the air at the end of poor seasons for both clubs, but Ipswich are at least cheered by the prospect of pushing their neighbours closer towards the third tier and by the imminent ousting of an unpopular manager, as Csaba Abrahall witnessed

It can’t have escaped your attention that the BBC recently moved Countryfile to prime-time on Sunday evenings. I’m not sure why, as it seemed the perfect accompaniment to coffee and croissants in its late-morning slot, but I imagine the unavailability of a large section of the agricultural community twice a year proved too detrimental to the viewing figures. The East Anglian derby hasn’t been played on a Saturday for 11 years and the scene at Diss station on this spring Sunday morning, rural-accented supporters in blue and white, green and yellow, heading to football instead of listening to John Craven’s views on otters, has become a common one.

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The art of the programme is alive and well in the lower echelons. Owen Amos flicks through the pages

Once, football clubs had programmes. Now, they have matchday magazines. They have shiny covers and shameless names: Blue Review, Red Watch, or worse. They are, they stress, official – as if, somewhere, there’s a thriving market in knock-off Southend United matchday ­magazines. And, of course, cliche wafts into every corner, like smoke in a taxi. Worst of all, they cost £3.

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Harry Pearson ponders whether there really is a collective football sensibility in the north-east and concludes that there probably isn’t

A dozen or so years ago I was sitting on a plane at Brussels airport. Our departure had been slightly delayed to allow passengers from a connecting flight to join us. Eventually they arrived and marched down the aisle to the rear of ­standard class, an elderly couple trailing the scent of sun tan oil and eau de cologne. Nothing unusual in that except that on closer inspection the pair turned out to be Newcastle United chairman Sir John Hall and his wife, Lady May.

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Cameron Carter digests the latest verbal jousts between Rafa and Alex and co and detects more childish bickering than cunning mind-games

A significant proportion of advertisements these days, particularly the daytime ones, depict attractive, long-suffering women coping with a man who, though apparently the husband, could also be her idiot child. This is so that the female consumers being targeted can laugh knowingly to themselves about how childlike men are before nipping out to spend good money on Buttercup Eyelid Cleanser and dog insurance.

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The world of Twitter is gaining more followers by the day, with clubs now producing their own official pages. Ian Plenderleith tries to work out what all the fuss is about

People who have never looked at Twitter (twitter.com) tend to ask: “What is Twitter actually supposed to be?” They used to ask the same things about email and blogs, but then at least a feasible, semi-coherent explanation could be given to even the technologically inept. Once you’ve been inside the super-inane world of Twitter, however, a response is much more challenging, because the point still eludes you. It’s perhaps best described as mankind’s best attempt to waste millions of hours since the invention of prayer.

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