Carlisle United have spent two decades at either end of the table. Plenty of excitement but Roger Lytollis just longs for a little calm

Carlisle 1, Huddersfield 2. Disappointing, although no disgrace to be beaten by one of League One’s better teams. Back home I checked the league table. Carlisle had dropped one place to 12th. That may not seem unusual to most people, but to me it was remarkable. It’s been a while since my team floated in the calm waters of mid-table. Twenty-one years, to be precise.

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It was a record-breaking day for the home side but not one Grimsby fans would want to remember. Pete Green watched their local rivals deny them the three points desperately needed to help preserve League status

You can tell it’s a Lincolnshire derby day: there are five people in the pub instead of four. Alright, I’m exaggerating a bit, but as local rivalries go Grimsby against Lincoln is a fairly polite and respect­ful one all round. Though knots of giddy schoolboys do their best to keep the police busy, it’s the charity fundraising fixture between fans’ teams that typifies the tone. For most, out here on the far, featureless tangent of the Humber estuary, the football is as distant a distraction as the low tide that recedes a mile from Cleethorpes seafront.

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More football coverage doesn't necesarily mean any more information. Paul Ramon vents on a pet hate

Jerry Seinfeld has a joke on how it is amazing that the amount of news that happens every day always just exactly fits the newspaper. Suffice to say he doesn’t read the sport sections of the British press. While in the past decade or so the sport pages have multiplied, often even into their own pullout sections, the amount of news has unsurprisingly refused to follow suit. This leaves each day’s few notable events padded out by stories as irrelevant and disposable as an unofficial biography of a teenage pop star.

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Mark Segal looks at how Europe's media-savvy clubs are competing to reach new supporters on other continents

Manchester City’s ambitions to break into the Premier League’s top four may still be in the balance this season, but their determination to mix it with the elite in the online world continues apace. Since their takeover by the Abu Dhabi Group, City have relaunched their website to critical acclaim and become the kings of social media with popular feeds on Twitter, Facebook and Flickr. Soon after the take­over, City also launched an Arabic version of their website and now they’ve enhanced this offering by adding an Arabic Twitter feed (@CityArabia).

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Ian Plenderleith clicks around the web to try to decide whether the football writing on there is worth his money, or if it should remain free to all

How much would you pay to read football journalism online? It’s a question that’s taxed the media ever since the internet quickly meta­morphosed from a content free-for-all to a platform with endless commercial opportunities. Several cases illustrate the way that online content could go over the next few years.

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