The cups presented for many modern competitions often lack the appeal of their predecessors
Winning hearts, minds and matches
by Carlo Ancelotti, with Chris Brady and Mike Forde
Portfolio Penguin, £16.99
Reviewed by Ed Wilson
From WSC 356 October 2016
The authors of this book – Carlo Ancelotti, Chris Brady and Mike Forde – aspire to something more profound than the score-settling, indiscretions and self-justifications of the typical sports memoir. Instead, they hope to offer the general reader an insight into how “an expert practitioner” in “one of the most competitive markets imaginable” can be “instructive for anyone in modern business”. What results is an awkward hybrid that is unlikely to satisfy readers hoping to move up the management chain, or those who are simply interested in the game of football (frequently referred to in this text as “the product”).
The Sky Blues are without a win in the league, their Ricoh Arena rental deal is due to expire and the category two status of their academy is under threat
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