John Williams of the Sir Norman Chester Centre for Football Research previews some of the main findings of the 1997 Carling Premiership survey due to be published next month
You know that smug Carling poster ad, with the guy with his head in his hands contemplating the message of his son’s catastrophic defection to (gulp) rugby? The words a father most dreads hearing? Forget it. Much worse is to learn that your offspring has resisted the obvious charms of your own footballing heroes for another football club.