Newcastle's lacklustre media response to "Toongate" was part of Shepherd and Hall's downfall, argues Matthew Roche
For all the wrong reasons, Toongate may prove to be something of a welcome watershed in relations between major clubs on the one hand and the press and public on the other. More interesting than why Murdoch’s machine targetted Newcastle was the ruthless way in which the operation was carried out. This was not Barnsley, Coventry or Leicester, but a powerful sporting empire. The message was clear: whoever you are, we can bring you down.