With huge numbers of fans travelling to France without any hope of getting a ticket, the process is clearly favouring the rich and famous. Without a system change, the streets of Paris could be full of angry fans from all nations. A recipe for disaster?
You'll remember the advert broadcast before the England v Chile friendly in March. After running down a list of the qualities to be found in the England squad, the narration ended in a sneering challenge: “Come on Chile, the boys are waiting.” It could just as easily have been an invitation to a fight as a football match. As a symbol of arrogance headed for a fall (you’ll recall the result too), it was a neat example of how the build-up to this World Cup has gone.