ITV have launched a football preview programme with an old name and no new ideas, as Andrew Pitchford reports
I know it’s early days, but can there ever have been a football preview programme as stultifyingly tedious as the all-new On the Ball, ITV’s networked reanimation of the old Brian Moore classic? Since the demise of the Saint and Greavsie double act, the commercial stations have been toying with the idea of introducing another competitor into the pre-match routine on a Saturday lunchtime and, after years of pondering, researching and focus grouping (or maybe after one lunchtime meeting and several fat cigars), they have finally come up with a package which boasts as its unique selling points the very blonde Gabby Yorath and the occasionally blond Barry Venison.