Television's growing influence on South American football is reflected by recent developments in Argentina, as described by Peter Hudson
To see what football looks like when it is controlled by television, look no further than Argentina. It is a moot point whether the most powerful man in local football is Julio Grondona, head of the Argentine Football Association, AFA, or Carlos Avila, president of Torneos y Competencias, the company that controls TV rights to the championship. For Avila has used his franchise to build a company that after little more than a decade generates annual revenues of US$210 million and has the clout to match.