Oliver Butler explains how South Korea pulled off a coup in co-hosting the 2002 World Cup finals
The decision in June 1996 to share the hosting of the 2002 World Cup between Japan and South Korea showed what could be achieved by a bidding committee’s political know-how and expertise in manipulating the process, regardless of the merits of the bid itself. Despite starting four years later, South Korea succeeded in matching the claims of a bid that was palpably superior to its own and had received support from the highest levels of FIFA.