Season ticket prices are in a state of flux, as clubs try to fill their grounds, whatever the price, says Adam Powley
Strange things have been happening in the Premiership with several clubs freezing, or even reducing, their season ticket prices for the next campaign. Leading the charge in this bizarre phenomenon is Tottenham, a club notorious for its high admission charges and dreadful public relations. Others have followed. Aston Villa, Leicester City and freshly relegated Watford have all decided either to cancel any increase or, in the latter’s case, actually cut some prices to the level they were two years ago. Even Chelsea have promised to put prices on hold for 2001-02.