Football League clubs will get a big cash boost from their new TV deal. But they should have paid more attention to the quality of the coverage, says Roger Titford
One of the most frequent complaints of fans of Football League clubs is the lack of publicity given to their club and, indeed, their whole League. Under the current TV deal the Premiership has been able to monopolise the interest of the media and the casual fan. Indeed the Premiership has been so successful in creating a “distinct brand identity” that it is now almost covered as if it were a separate sport.