44 Months with a Pair of Cowboys
by Brian Reade
Quercus, £12.99
Reviewed by Rob Hughes
From WSC 292 June 2011
As you might surmise from the title, Brian Reade's account of Tom Hicks' and George Gillett's turbulent time at Liverpool doesn't exactly propose to be a balanced one. But this book proves to be much more than it suggests. Not that the American pair, who took over in a leveraged buyout in February 2007, escape without the bashing they deserve.
Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants, with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton
Ray Stubbs has flown the BBC nest to become the main anchorman at ESPN. Si Hawkins relates a cautionary tale of broadcasting folk who made similar transfers
Amid all the machinations surrounding John Terry’s mooted move to Manchester City this summer it was easy to ignore another tale of long-term loyalty gone amiss. Ray Stubbs has joined ESPN from the BBC after a sterling 26 years of filling in while more important presenters went on holiday.
Dear WSC
AFC Wimbledon fan Aled Thomas (Letters, WSC 267) bemoans people not knowing what to call his club. He would have enjoyed this exchange on Talksport on a recent Saturday when they decided to venture south of the Premier League, for a change. Ian Danter: “AFC Wimbledon could gain promotion to the Conference today.” Micky Quinn: “Is that the original club?” Danter (hesitantly): “Yes.” Quinn: “Do they still play at Plough Lane?” Why so knowledgeable?
Glyn Berrington, Brierley Hill
After ITV failed to broadcast a Dan Gosling's goal against Liverpool questions were raised as to the why the error occurred. Simon Tyers examines the history of football on the channel.
Until the start of February my favourite ever football related onscreen cockup was when the scrolling graphic on Soccer Saturday announced that a player had scored their “9YJ GOAL THIS SEASON”. Trust ITV to take football on television’s standards into the hitherto uncharted depths of high farce in their coverage of the Everton v Liverpool FA Cup tie. Pity Dan Gosling, who might have come off the pitch hoping people would ask each other if they’d seen his goal only to find they were instead asking who hadn’t seen it. Such was the timing, such were the circumstances, that if you’d written it as an ITV sitcom punchline it wouldn’t have been any more credible.