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Search: 'naming rights'

Stories

Artificial stimulant

Having acquired sporting representatives in Austria and the US, Red Bull have turned to Germany. Paul Joyce assesses the fallout

No city exemplifies the decline of East German football since reunification more starkly than Leipzig. Lokomotive Leipzig, European Cup-Winners Cup finalists in 1987, went bankrupt in 2004 and had to restart at the bottom of the league pyramid. They now play in the same fifth division as former GDR champions Sachsen Leipzig, who entered insolvency in March with debts of €3 million (£2.7m).

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Tricks of the trade

Manchester United proclaim their finances to be in excellent good health. Yet, as Ashley Shaw reports, with the Glazers’ debt and a stuttering global economy the figures simply don’t add up

Manchester United’s recent announcement of record profits fooled few in the media and has only reignited anti-Glazer feeling among supporters. Timed to capitalise on the feel-good factor at the club in the wake of a successful 18 months during which they regained the title and discovered they had within their ranks a genuinely world-class player, the press conference only succeeded in throwing up more questions than it answered.

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Clothes horses

Manchester United's new deal with AIG is set to net them £14.1m a year. Steve Menary reports on the big business that is shirt sponsorship

That sponsorship is taking over football is a routine gripe from fans, but clubs are unlikely to agree. The total value of shirt sponsorship across the top flights of England, France, Italy, Germany, the Netherlands and Spain is £238 million this season, according to consultant Sports+Markt. That figure is 40 per cent up on 2000-01; no wonder Manchester United squeezed every pip out of their latest deal.

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No direction home

European success hasn't brought Liverpool a new stadium or the funds to compete for the league and, as John Williams writes, fans don't know where the club is going

Six months on from winning the greatest ever European Cup final in front of (allegedly) the world’s greatest supporters and in a fashion liable to add at least a few million to any top club’s global fan base, you might be forgiven for thinking this could have been just the time for a new lift-off at a club that had been some 15 years off the elite football pace. And yet, what should now be a buoyant Liverpool FC has looked, on occasions, a remarkably rudderless ship since that dramatic, unforgettable night in Istanbul.

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Letters, WSC 222

Dear WSC
I drove my family to Cardiff for the Championship play-off final, although I wasn’t going to the match. As a gnarled veteran of 35 years of away trips and big games, I planned my campaign with meticulous detail, with five separate contingency routes. It goes without saying that I totally ignored the official travel suggestions, while I treated the soothing advice of my friends who are Cardiff residents with amused, patronising disdain. Travelling football fans are deprived of their human rights as martial law is imposed for the duration and I’m the only man who can save us. What I experienced was a masterclass in football event management. I dropped them off 400 yards from the stadium and drove back later to collect them. There were orderly queues with fans from both teams mingling. Publicans had got together to designate certain pubs for West Ham or Preston fans. Not a single window was boarded up. Food and drink were at reasonable prices. Local residents could finish their shopping and catch their trains. Travel routes were clearly signposted. Stewards asked people if they wanted help. On the radio on the way home, the delays to Wembley stadium were being airbrushed out of existence by the builder’s spokesperson. There were no problems, it would just take two months to “hand the project over” (surely, uh, it’s the stadium, yes, the one over there…). I’ve always been a staunch supporter of Wembley; football needs its own home, yes the old facilities were crud and the transport diabolical, but the atmosphere made it all worthwhile. Suddenly that’s just not enough. After Cardiff, the new Wembley has lot to live up to and I fear that too much time and energy has gone into seductive architecture at the expense of the simple things that enable football people to have a good time. Prove me wrong, or else take us back to Cardiff.
Alan Fisher, Tonbridge

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