The marketing prospects Japanese players offer are causing people to overlook what a fine player Bolton have signed in Hidetoshi Nakata, believes Justin McCurry
There was a certain inevitability about the cynicism that greeted the arrival of Hidetoshi Nakata at the Reebok Stadium. In persuading the unsettled Japan midfielder to move to Bolton from Fiorentina, Sam Allardyce had, so the received wisdom goes, ensured the club a steady income from replica-shirt sales, television coverage in the Far East and household corporate names on pitch-side sponsorship hoardings. After all, other Japanese players to have signed for Premiership clubs – remember Akinori Nishizawa and Kazuyuki Toda? – have done little to dispel the notion that they are anything more than cash cows in football boots.