Search: ' RB Leipzig'

Paul Joyce studies how the Berlin Wall divided the city arbitrarily and changed the lives of clubs, players and fans

Although post-war Germany was divided into two states in 1949, football clubs on both sides of the border were determined to maintain sporting relations. Despite political tensions between capitalist West Germany (FRG) and the socialist East (GDR), numerous cross-border friendlies took place on public holidays in the early 1950s. These proved massively popular with supporters on both sides of the divide. In October 1956, 110,000 East German fans filled the new Leipzig Zentralstadion to watch 1.FC Kaiserslautern, whose team contained five players from West Germany’s 1954 World Cup-winning side, beat SC Wismut Karl-Marx-Stadt 5-3.

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Three years ago, Jens Heilmann began a project to photograph the footballs used in every World Cup final. From the introduction to a new book, The World Cup Balls, Norbert Thomma describes how they were painstakingly tracked down

Internet searches on World Cup footballs showed only that they had been badly photographed. There was scant information about the originals. Apparently the world was only interested in goals and artistic overhead kicks, in saved penalties and vicious fouls, in posing winners and fallen idols. But the single item they all fight over was often ignored.

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Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants,  with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton

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Having acquired sporting representatives in Austria and the US, Red Bull have turned to Germany. Paul Joyce assesses the fallout

No city exemplifies the decline of East German football since reunification more starkly than Leipzig. Lokomotive Leipzig, European Cup-Winners Cup finalists in 1987, went bankrupt in 2004 and had to restart at the bottom of the league pyramid. They now play in the same fifth division as former GDR champions Sachsen Leipzig, who entered insolvency in March with debts of €3 million (£2.7m).

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Seven years after England’s last bid to host a World Cup failed, along comes another one, with the plans so far to go it alone once more. Mark Perryman thinks it’s the wrong bid at the wrong time

Few England fans would pass up the chance of their country hosting the 2018 World Cup. But why is the campaign drum being beaten now, when the 2014 hosts are yet to be selected and doubt is being heaped on South Africa’s abilities to hold the next one?

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