Ian Plenderleith raises the difficulties faced in creating a football blog that is both successful and commercially viable
Why would anyone work for free? One major plot in the internet’s rollercoaster storyline has been the rebirth of amateur media and its consequent claim to be taken seriously. In terms of football journalism, this has meant an emerging forum for that perennially seething vocal mass, the fans. The initial resistance by the mainstream newspapers to that untamed articulation of frustration and discontent has given way to a partially welcoming embrace.