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The Archive

Articles from When Saturday Comes. All 27 years of WSC are in the process of being added. This may take a while.

 

Familiar ground

Aside from the bad memories it holds, Roy Chuter examines why Heysel is not safe enough to stage major football matches

Of all the places you’d think you have a right to expect to find the latest planning and technology, and where the lessons of eighties disasters would have been most thoroughly learnt, the Heysel Stadium has to be top of the list. But for many of the Irish fans who visited the redeveloped stadium in November, it was obvious that problems remain.

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Relegation game

The Brazilian league is structured so it's nearly impossible for the big clubs to lose dominance, but Brian Homewood notes that Fluminense have remarkably been relegated

If you want to meet somebody worse off than yourself, get on the next flight to Rio and go and talk to any Fluminense supporter. Fluminense fans have just gone through the agony of seeing their team accomplish the unprecedented feat of getting relegated from the first division of the Brazilian championship for the second year running.

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Testing times

Drug taking may be a problem in English football, but Tim Springett wouldn't recommend random testing

A further wave of revelations of professional footballers in England testing positive for drugs is, predictably, leading to a clamour for the football authorities to get tough on drug use and follow the example set by the International Amateur Athletics Federation. It is to be hoped that, instead, the FA and their international counterparts learn from the IAAF’s mistakes.

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The perfect pitch

Football is the most popular sport in the world, so Matthew Foreman wonders why sponsors aren't earning enough out of it

It seems remarkable given the multi-millions sloshing around the Premier League, but in advertising circles they’re saying the world of football sponsorship is in crisis. Some of the game’s sponsors are seeing sales rise but others are wasting millions, naively thinking that football’s trendy status will help them sell any product they fancy. So what’s the secret of a good marketing campaign, and is there a downside to the advertising upsurge?

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Football advertising

Roger Titford examines how ground advertising is becoming a much more visible part of the matchday experience in recent times

The move from commercial innocence to commercial overload has radically affected what the fan sees inside a football ground nowadays. All the clutter that is on display now seriously infringes on the beauty of football as a visual spectacle, especially when looking at one end of the ground from the other.

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