Much has been written about the effects of the Sky revolution on football but, continuing our series of retrospective features, David Harrison looks at that particular relationship the other way round
What has football done for television? On the surface it has helped build a juggernaut of a business, through the introduction of subscription TV. We pay an annual subscription to receive BBC services, but Sky introduced the concept of discretionary take-up and delivered a service around ten million households can’t do without – at an average annual cost now exceeding £500. Of those, maybe two-thirds take Sky Sports.
