Given the record of British coaches in developing players in the UK, is it a good idea that they are doing well in the burgeoning and highly profitable US soccer market? Mike Woitalla doesn’t think so
One of the myriad American youth soccer programmes declares it uses “soccer as a tool to teach kids about life”. Classes are open to children from 18 months old and, by the time a child is three, the Lil’ Kickers coaches will be teaching them “concepts of co-operation and teamwork”. So now, even for the youngest, it’s not just a game. If it were and kids were simply given a place to kick around in the manner that has created the world’s best players, could Lil’ Kickers promise the indoor arenas that host their classes an annual income boost of £125,000?