Football has more female fans than ever before but Simon Tindall wonders if they are to likely to take an interest in the women’s game
I’ll watch any kind of football from sons and dads on the beach, pub teams in the park to the Masters tournaments on Sky. But the words “women’s football” get me reaching for the remote as fast as if the continuity man had said Formula One or Open golf. The Women’s World Cup was an opportunity to reassess this position. The manner of the coverage on the BBC and in quality press obliges you to be interested, to view this as a “good thing” – like five fruit and veg a day – as opposed to a “bad thing” to be media‑ignored like speedway, greyhounds or most boxing.