Live non-League coverage bemuses Cameron Carter
Setanta, having promised its subscribers that it will bring them closer to football with its coverage of the Blue Square Premier League, has proceeded to zoom in so close as to make its subject almost unrecognisable. Encountering affairs such as Halifax Town v Grays Athletic (Setanta Sports 1) transports the day-tripping mollycoddled big-game viewer to the unnerving world of football stripped of its usual lush soundtrack. Here one is exposed to the individual bellowing of team coaches – be it the complex polysyllabic cry of “Give it wide!” or the beautiful rhythmic simplicity of “Ben! Ben! Ben! Ben!” – as we become eavesdroppers on this raw, pitch-perfect reality.