December 16’s match-ups of the “Big Four” sent Sky’s publicity machine into overdrive. After six hours of Keys, Gray and Redknapp, the only thing Barney Ronay wanted to slam anywhere was the remote control
Like many other irresistible global happenings, it all started with something very small. The tectonic tremor that would eventually lead to the towering tsunami of Grand Slam Sunday was the announcement of the Premier League fixture list in June. As in 2006-07, the supposedly random computer selection had presented us with two weekends when the top tier’s “Big Four” would play each other. Clearly, this has started happening rather more often than it should. Not surprising, then, that despite the boundless advertising budget, the limitless man-hours developed to styling, tweaking and generally buffing-up, the most recent edition of this gala televised soccer extravaganza should end up looking a lot like the last time we all did this.
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