Setanta’s Conference coverage has been surprisingly refreshing – more so than the station’s attempts to reinvent the wheel when it comes to sports news and the Premier League, believes Josh Widdicombe
If ITV Digital taught us one thing, it is that lower-league football is less popular with television audiences than a knitted monkey. So, like a team about to sign Nigel Quashie, you might think that someone should have warned Setanta of the mistakes of the past before they splashed out on 79 games from the Blue Square Premier (aka the Conference) to supplement their Premier League coverage.