The Archive

Euro 2008 was a  success on the pitch, but off it, the quality of the media coverage was poor and appears stuck in the past

Euro 2008 will be remembered fondly, not just in Spain. There was a lot of good football as a series of teams discovered the virtues of positive play over cautiousness, and there was some glorious drama. Russia disappointed in the end, but were deserved semi-finalists. Turkey’s progress to the same stage was more remarkable; they ran out of luck while putting in their best performance, against Germany, but that 3-2 defeat was the most memorable of a series of fine games.

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Too many papers and websites were interested in everything but the teams actually playing at Euro 2008, Ian Plenderleith discovers

England may not have played any football at Euro 2008, but their representatives did them proud. The members of the media who travelled to Austria and Switzerland could not get England off their minds. The Independent’s Nick Townsend was so taken with the Germany v Portugal quarter-final that he wondered if there was “anyone sitting at home seriously bemoaning the fact that Becks and the boys were not there to enliven things”. Fuelled by the fresh Alpine air, he mused on how the atmosphere might have been sullied by England travelling “as always, not in hope but in a heady atmosphere of lager-fuelled, St George flag-strewn expectation”.

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It hasn't been a great tournament for the host teams, writes Graham Dunbar

Switzerland travelled for six-and-a-half hope-filled years towards Euro 2008. Then it was gone in five days. The first country to play, the first to lose, the first to be knocked out. In a country whose real sporting passions are ice hockey, skiing and tennis, there were many face-painted converts to football left wondering if Switzerland was better off without the tournament.

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It wasn't a great tournament for Austria, writes Paul Joyce

The author Thomas Bernhard once remarked that the typical Austrian always distances himself from his country. By the start of Euro 2008, however, this distance had given way to a morbidly self-ironic fatalism. As the national side plummeted to 101st in the FIFA rankings, thousands of fans signed an online petition demanding Austria’s withdrawal from the tournament for crimes against “aesthetic beauty”. Spoof Euro 2008 T-shirts and Y-fronts bearing the motto Zu Gast bei Verlierern (A Guest of the Losers) sold like hot cakes.

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The complaints of the traditional media that the internet has lower standards is turning out to be a self-fulfilling prophecy, Ian Plenderleith discovers, as major organisations sully their brands

It’s well documented that the traditional print media were suspicious of this whole internet thing for years. Despite the worry that sub-standard but low-cost online journalism was going to take away all their readers, they were slow to respond to the ink-free new world, as though by competing they would taint themselves with product deemed to be a mediocre shadow of the revered printed word.

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