David Davies witnessed more than a decade of controversy and change at the FA, but his new book seems to have missed out all the interesting bits. Taylor Parkes reads between the lines
Not so long ago – for old times’ sake – I found myself stumbling drunkenly through Soho Square. Pausing, as ever, to peer in through the FA’s window, I noticed a slogan on the foyer wall, right next to the three lions: “A world class organisation with a winning mentality.” I laughed, and choked, and walked on. But I remember wondering how this happened – how the FA morphed from an affluent impression of Last of the Summer Wine into something resembling a consultancy firm, brisk and businesslike (if still bungling), pinning up pointless and insulting motivational slogans. I hoped that FA Confidential, by former spin doctor and acting chief executive David Davies, might provide some explanation.