Newcastle United are in the headlines as Mike Ashley prepares to sell the naming rights to St James' Park
Newcastle businessman Barry Moat has been depicted in the press as the club’s potential saviour for several months now but, like someone running up a down escalator, he never seems to get any closer to his goal. With Moat having reportedly failed to come up with the £80 million required to cut a deal, owner Mike Ashley has now taken the club off the market, appointed Chris Hughton as full-time manager and, to general dismay, auctioned the naming rights for St James’ Park.