New Labour came to power in 1997 riding shamelessly on the football bandwagon. Steve Greenfield and Guy Osborn take a critical look at their record in office.
Even before the Labour victory in May 1997, football had a prime position in the political landscape. The Labour Party had launched its Charter for Football in 1995, detailing how they would respond to what Tony Blair called “the critical problems now associated with the game”. The rise of the Premiership and the the prospect of Euro 96 had helped make football socially acceptable and many clubs suddenly found themselves patronised, often literally, by the great and good (as well as some MPs).