Barney Ronay considers the way that a piece of squat, ugly technology, once a source of condescension, changed English football
Desperate times call for desperate publicity stunts. In 1990, with the battle for control of the skies between BSB and Sky TV at its most feverish, camera-shy media mogul Rupert Murdoch took the unusual step of paying a surprise visit to the home of Sky’s millionth UK subscriber. Awkwardly posed in raincoat and inch-thick specs, Murdoch smiled for the cameras with an arm around the shoulders of his hosts, a family of five torn from their expensively assembled tea-time viewing to stand outside in the cold next to a laconic billionaire.
