Football’s history remains largely untouched by the marketeers – but FIFA are determined to do something about that. Barney Ronay ponders Pelé’s official hot 100 selection
History is written by the winners. Pelé, twice a World Cup winner and the highest-earning 20-years-retired sportsman on the planet, is in the process of taking this process to a ludicrous extreme. As part of FIFA’s centennial celebrations the great man has been commissioned to draw up – possibly in biro on the back of an envelope – the “FIFA 100” list of the greatest living players, due to be unveiled this month after a mildly snowballing web-centred publicity campaign. As FIFA-run website The-100.com explains: “For the 100 years of FIFA, Pelé has chosen a living footballer that represents the best, most outstanding, creative, players of their generation.”