They may be worth £1 million or so to David Beckham, but not every player picks up a cheque for wearing a brand of boots. Not even, as Chris Britcher writes, every England player
February 1977, Wembley. Stan Bowles, the QPR striker who helped push Liverpool to the wire in the championship, is about to pull on his boots for his fifth England cap. But Stan has a dilemma. Stan has been offered, in the run-up to the match, £200 to play in Gola boots. But on the day of the game, Adidas puts £300 in front of him. Does he upset Gola, with whom he has a deal? Or does he run with the higher bid?