Around the turn of the century, individual club webzines started to sign up to broader networks that in theory offered support, money and more users. But the results have not always been pretty and since Sky took over the Rivals group disaffection has grown. Ian Plenderleith analyses a splintered market
To the indifference of a cruel and doubtless unsuspecting world, a conflict has been brewing in the hard-boiled realm of the webzine, and things are about to get dirty. No fewer than six umbrella networks are now striving to claim the mantle of that timeworn marketing tool, “the voice of the fans”, and are fighting it out for a limited share of the readership and the revenue.
